What's in a name? This is quite confusing as there was a Gaylord Automobile Company, so called because it operated out of the city of Gaylord in Michigan between 1911 to 1912, generally speaking the car wasn't dissimilar in appearance to other mainstream cars of the era like the Ford Model T.
In the 1950's brothers Jim & Ed Gaylord, (no relation to the long defunct Gaylord Automobile), worked with Brooks Stevens & Zeppelin to produce the Gladiator which was to go into production. It was a very advanced car for the time, prohibitively expensive and it wasn't possible to secure the minimum 25 advanced orders to make production feasible. Thankfully that pre-production model survived;