Ray - Indeed it is - a very late one at that being 1979 and its a diesel too - for sale at a reasonable price but I have to close my eyes to stuff like this - I have way too much to get through as it is
We had one as a recovery truck when I worked in a Peugeot garage in the late 70's early 80's. The management decided to pimp it up with roof lights, big wheels, chrome stack exhaust and a crane. Looked not bad until we tried lifting a car and the front wheels of the 404 came off the ground ha ha. It was left on for show and we continued with the hydraulic spectacle lift on the tow bar. The exhaust did make a good bang if you switched the ignition off going down hill and turned it on again .
I saw one very similar to this in my local Morrisons car park. It was just driving out so didn't get a proper look. Fairly sure it was a Chevrolet and with fabulous green metalflake paint. Looked absolutely mint.